Post by kmstfatema on Mar 10, 2024 3:30:11 GMT
When was the last time you purchased a product or service as a business? The answer is never. You purchased the product or service as a person working in his company and as such or as a general buyer, you never purchased a product or service from a company, but from people who worked in that sector. Whether you are looking for the future destination for your next trip or you want to change supplier for company stationery: you will probably do a search on the Internet (Google, social pages, forums) you will select the supplier that best meets your needs you will proceed with the purchase. In both cases "it's you", you are the same individual who is looking for a savory breakfast in the resort by the sea instead of a sweet one, it is always you who demands the personalization of all the materials from pens to post-its, from envelopes to binders ring-shaped. If your partner replaced you in private purchases or a colleague in office purchases he would not make the same decisions as you.
This example helps to understand how the convergence Germany Telegram Number Data of purchasing experiences between private individuals and company employees makes the division between B2C and B2B obsolete . Technology allows us to break down the distinction between B2B and B2C and allows us to talk about H2H marketing. H2H marketing is the acronym for Human to Human and as can easily be understood from the term, it implies that in marketing we must no longer distinguish between consumers and companies, but treat them all in the same way. H2H marketing is a further evolution and detachment from the concepts of B2B and B2C. In this approach, the product is no longer put at the centre, but the individual. The person becomes the fulcrum of all company strategies, not only of the company-customer relationship, but also of all human relationships within the company itself, in particular employer-employee interactions. To better understand these differences and how important the individual is as a person, we will talk about: Why do H2H marketing? How to implement an H2H strategy? Why talk about H2H marketing?
H2H sales and customer care H2H marketing to improve the workplace The advantages of H2H marketing New call-to-action Why do H2H marketing? As already anticipated, we are witnessing a phenomenon of leveling and democratization of purchasing experiences between companies and individuals, favored by technological advancement which has allowed consumers to have easy access to consumer goods. Today you can find eCommerce and marketplaces for different types of products or services you need, from car insurance to fine wine. We are effectively in an H2H world. Your ultimate goal, as a business owner, is to generate profits that are a derivative of sales. You cannot therefore ignore H2H marketing and remain anchored to old logic and ideas from the past.
This example helps to understand how the convergence Germany Telegram Number Data of purchasing experiences between private individuals and company employees makes the division between B2C and B2B obsolete . Technology allows us to break down the distinction between B2B and B2C and allows us to talk about H2H marketing. H2H marketing is the acronym for Human to Human and as can easily be understood from the term, it implies that in marketing we must no longer distinguish between consumers and companies, but treat them all in the same way. H2H marketing is a further evolution and detachment from the concepts of B2B and B2C. In this approach, the product is no longer put at the centre, but the individual. The person becomes the fulcrum of all company strategies, not only of the company-customer relationship, but also of all human relationships within the company itself, in particular employer-employee interactions. To better understand these differences and how important the individual is as a person, we will talk about: Why do H2H marketing? How to implement an H2H strategy? Why talk about H2H marketing?
H2H sales and customer care H2H marketing to improve the workplace The advantages of H2H marketing New call-to-action Why do H2H marketing? As already anticipated, we are witnessing a phenomenon of leveling and democratization of purchasing experiences between companies and individuals, favored by technological advancement which has allowed consumers to have easy access to consumer goods. Today you can find eCommerce and marketplaces for different types of products or services you need, from car insurance to fine wine. We are effectively in an H2H world. Your ultimate goal, as a business owner, is to generate profits that are a derivative of sales. You cannot therefore ignore H2H marketing and remain anchored to old logic and ideas from the past.