Post by account_disabled on Dec 24, 2023 6:26:10 GMT
Product category pages play an important role in driving traffic to your website. Their good optimization ensures high positions for keywords defining product groups, which encourages users to click. However, it is worth remembering not to forget about UX activities when optimizing an online store. How to reconcile SEO and UX optimization for product category pages? Check out our experiences and tips. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Category pages in online store optimization.
Why are they important? Why are product WhatsApp Number List category pages important in terms of positioning? Because: category pages in an online store most often obtain traffic from broader, more general phrases that many e-commerce businesses want to position for. This does not mean that category pages cannot obtain traffic from more extensive long tail phrases , but product pages are more likely to do so, thanks to category pages, users have the opportunity to explore different products, they help transfer Page Rank (page authority) between individual URLs on the website (provided that the internal link structure is good), make it easier for both users and Google robots to navigate the website and understand its structure, in a three-level website structure, they are located on the second level, just behind the home page, they enable improvement of visibility in the search engine - many e-commerce websites are not able to effectively position product pages because the same products are available on more famous e-commerce websites, then product pages are an opportunity to reach the user, well-optimized product category pages, containing numerous products and valuable content, can extend the time users spend on the website.
Types of product category pages There are two types of product category pages in online stores. These are: category list pages - these URLs present a list of product subcategories. They are used when the user's expectations are not fully specified, e.g. the user searches for the phrase: men's clothing:, but does not specify what item of clothing he has in mind. Such pages are often found on large e-commerce websites. product list pages - these are traditional product category pages that present a list of products that are in a given category. How to optimize product category pages for SEO? Optimizing an online store for SEO includes, among others: product category pages. Let's check what elements of category pages are worth considering in the SEO process for e-commerce. 1. Take care of useful content on your product category pages Product category pages are often the first point of contact between users and your online store. To increase engagement and time spent on the website, as well as encourage the user to go further and click on individual products, you need to provide useful content.
Why are they important? Why are product WhatsApp Number List category pages important in terms of positioning? Because: category pages in an online store most often obtain traffic from broader, more general phrases that many e-commerce businesses want to position for. This does not mean that category pages cannot obtain traffic from more extensive long tail phrases , but product pages are more likely to do so, thanks to category pages, users have the opportunity to explore different products, they help transfer Page Rank (page authority) between individual URLs on the website (provided that the internal link structure is good), make it easier for both users and Google robots to navigate the website and understand its structure, in a three-level website structure, they are located on the second level, just behind the home page, they enable improvement of visibility in the search engine - many e-commerce websites are not able to effectively position product pages because the same products are available on more famous e-commerce websites, then product pages are an opportunity to reach the user, well-optimized product category pages, containing numerous products and valuable content, can extend the time users spend on the website.
Types of product category pages There are two types of product category pages in online stores. These are: category list pages - these URLs present a list of product subcategories. They are used when the user's expectations are not fully specified, e.g. the user searches for the phrase: men's clothing:, but does not specify what item of clothing he has in mind. Such pages are often found on large e-commerce websites. product list pages - these are traditional product category pages that present a list of products that are in a given category. How to optimize product category pages for SEO? Optimizing an online store for SEO includes, among others: product category pages. Let's check what elements of category pages are worth considering in the SEO process for e-commerce. 1. Take care of useful content on your product category pages Product category pages are often the first point of contact between users and your online store. To increase engagement and time spent on the website, as well as encourage the user to go further and click on individual products, you need to provide useful content.